Privacy Policy

PRIVACY POLICY

IMPORTANT NOTICE: This Privacy Policy has been updated as of 5 May 2026 and shall supersede and replace all prior Privacy Polic(ies).

AS STATED IN THE SPLASHGAMES.COM TERMS OF SERVICE, ALL OF YOUR ACTIVITY THROUGH THIS SITE INCLUDING THIS PRIVACY POLICY IS SUBJECT TO THE TERMS OF SERVICE INCLUDING ARBITRATION PROVISIONS IN THE TERMS OF SERVICE WHICH REQUIRE THAT ANY PAST, PENDING OR FUTURE DISPUTES BETWEEN YOU AND US SHALL BE RESOLVED BY FINAL AND BINDING ARBITRATION ON AN INDIVIDUAL BASIS ONLY.

1. ABOUT OUR PRIVACY POLICY

We operate splashgames.com (along with any related websites and applications, collectively referred to as the “Site”). We run splashgames.com as an affiliate marketing and gaming review platform.

At splashgames.com, we are committed to protecting our users and their personal information and to being transparent about how we, as controller of such information (unless otherwise expressly stated), process such information. That is why we encourage you to read this Privacy Policy, so we can inform you about how we use your personal information, what we do to keep it safe, and how we can help you use our Site and Services in the way that’s right for you.

This Privacy Policy describes how we, individually or together with our parent, subsidiaries and other affiliated companies, collect, use, and share your personal information collected directly from you or by other means due to your visit to our Site or the use of our Services, including contacting us by email, telephone, social media or offline. This Privacy Policy also informs you about the measures we implement to protect your information, your privacy rights, and the choices you have available for shaping how we use your Personal Information.

When we refer to “Personal Information” in this Privacy Policy, we mean any personal data or information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual human being. When we refer to “You/your/user(s) or customer(s)” in this Privacy Policy, we mean you as a user of our Services. When we refer to “Service(s)” in this Privacy Policy, we refer to the content, features, and links provided by us regarding your access to and use of the Site, as well as your creation of your splashgames.com user account (“User Account”), participation in any newsletter subscriptions, promotions (“Promotions”), or interactions with third-party brands featured on our Site.

BY ACCESSING THE SERVICES, YOU ACKNOWLEDGE THIS PRIVACY POLICY AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF AT ANY TIME YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES OR PROVIDE US WITH ANY PERSONAL INFORMATION.

We reserve the right to change or update this Privacy Policy by posting such changes or updates to the Sites or emailing you notice of the changes. Amendments to this Privacy Policy will be posted at this URL and will be effective when posted. You can tell if this Privacy Policy has changed by checking the last modified date that appears at the top of this Privacy Policy. Your continued use of our Services following the posting of any amendment, modification or change shall constitute your acceptance thereof.

2. INFORMATION WE COLLECT

We may collect Personal Information about you, either directly or through our technology providers, when you interact with our Services. Information collected may depend on how you interact with the Site and use the Services.

2.1. Personal Information

The following descriptions detail the specific categories of personal information we may collect:

Identifiers: such as first name, last name, username, email address, telephone number, country and state/province of residence, and social media identifiers.
Profile Data: such as username and password, user ID, marketing preferences, and social media accounts information such as identifiers and profile picture.
Legally Protected Characteristics: such as age if you are over 40.
Commercial Data: such as nature, frequency, and duration of user visits, and preferences regarding outbound affiliate offers, brands, or promotions.
Internet and Other Electronic Network Activity: such as device fingerprint, internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access the Services, traffic source, and authentication tokens when necessary to sign in.
Geolocation Data: such as the approximate location information (country, state or province and timezone) associated with your IP address when you use the Service or, your precise geolocation derived from your GPS data, when you chose to allow it through your device’s operating system and otherwise with your consent, as required.
Usage Data: includes information about how users use the Services, such as statistics regarding the opening and clicking on emails sent by company, activity on the website (e.g. user’s activity, session start/ends, time spent, outbound clicks to partner operators, referring/exit pages, favorite games, and clickstream data), user’s opinions, preferences, inquiries and suggestions.
Marketing and Communications Information: such as marketing campaign data, click-throughs, user preferences, user habits, and consent in receiving marketing e-mails, phone, text, email and webchat communications.
Audio and Visual Information: such as photos to be published on social media or user-generated review content.
Publicly Available Information: such as personal information you have voluntarily publicly published or that is available from publicly-available sources.
Inference Data: including inferences drawn from the Personal Information identified above.

2.2. Sensitive Personal Information

As an affiliate portal, we do not generally collect or process highly sensitive data like government IDs, biometric data, or precise financial account numbers. If approximate location data or device specifications are considered Sensitive Data under your state’s privacy law, we do not use or disclose such information for any business purposes other than as permitted by law and subject to your consent where required, including ensuring the security and integrity of our websites, complying with legal requirements, or personalizing your regional experience.

2.3. Information You Provide To A Third Party

The Services explicitly contain links, banners, and plug-ins to outbound third-party websites, including third-party gaming operators, social media channels, and advertising networks (“Third-Party Sites”). We do not control any Third-Party Sites and are not responsible for any information they may collect, including your registration, deposits, or gameplay on those external platforms. The information collection practices of a Third-Party Site are governed by its own privacy policy. It is your choice to enter any Third-Party Site. We strongly recommend that you read its privacy policy if you choose to do so.

2.4. Data Retention

For each of these categories of Personal Information, we will retain the information as long as is reasonably necessary to fulfill the purpose for which it was collected, to comply with applicable laws and regulations, and/or to support any claim, defense, or declaration in a case or before a jurisdictional and/or administrative authority, arbitration, or mediation panel.

3. HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect various categories of personal information about you in two ways. Firstly, we collect Personal Information that you provide to us. Secondly, we collect certain Automated Information that may contain Personal Information when you use our Sites.

3.1. Information You Provide To Us

We may collect Personal Information from you that you voluntarily provide to us in various ways, including, but not limited to, the following circumstances when you:

Register for a User Account or newsletter subscription with us
Leave reviews, ratings, comments, or submit forms on our website
Send us an email, support ticket, or other communication
Join any of our social networking channels
Participate in our promotions, surveys, and/or sweepstakes
Express your brand preferences or click through to partner offers

3.2. Information We Collect When You Use Our Services

We also collect information, some of which may be Personal Information, through automated means when you use our Site or Services. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, outbound links clicked, operating system, setting preferences, date/time stamp, and/or clickstream data. We use the information collected through these automated means to ensure you can safely enjoy our website, to provide you with a better user experience while browsing, and to offer targeted content based on your preferences.

Automated Technologies or Interactions: Whenever you interact with us online, we receive data from that device. This may include your device ID, location data, IP address and device type. You may manage how your device shares location information by adjusting your mobile device or browser privacy and security settings.
Outbound Links & Communication Tracking: In some of our email, SMS or content messages, we use click-through URLs linked to partner websites or specific pages on splashgames.com. We track this data to measure traffic delivery and marketing effectiveness.
Cookies and Other Tracking Technologies: We and our service providers use cookies, pixels, and other tracking technology to recognize your browser or device and to capture and remember certain information about your activities on our website. You can reject them by setting your browser to refuse some or all cookies. If you turn off your cookies, some of the features of the website may not function properly.
Analytics: We use third-party cookies provided by Google Analytics to assist us in better understanding our Site’s visitors. These cookies collect IP address and usage data to facilitate an analysis of your use of the Site. For more information on Google Analytics, visit Google’s Privacy and Terms. You can access the Google Analytics Opt Out Browser Add-on here.

3.3. Your ‘Do Not Track’ Browser Setting

Some web browsers incorporate a Do Not Track (“DNT”) feature. At this time, our website does not respond to DNT signals. We may allow certain third-party advertising partners to place tracking technology, such as cookies and pixels, on our Services to deliver tailored advertising.

4. HOW WE USE THE PERSONAL INFORMATION WE COLLECT

We use the Personal Information we collect about you for the purposes stated herein, always relying on a sufficient legal basis to do so lawfully and in compliance with applicable regulations.

4.1. Purposes For Which We May Use Your Personal Information

Provide you with our Services and operate our Site.
Provide you with required notices, updates about our content and services, and outbound partner promotions.
Provide you with recommendations for third-party gaming platforms, bonuses, and content that we believe would be of interest to you.
Assist you with setting up and managing your account with us.
Offer you promotions for account creation with affiliated third-party brands and manage the referral tracking process.
Answer and manage your comments, messages, tickets, and interactions.
Data analysis and traffic optimization purposes which may be deemed profiling under certain applicable regulations.
Send tailored commercial communications and newsletters based on your interaction with the Site.
Enforce our Terms for use of our Services and this Privacy Policy.
As necessary to protect against fraud, cooperate with law enforcement and regulatory authorities, and to stop other prohibited, illegal, or harmful activities.

4.2. Basis For Processing Your Personal Information

Consent: Where you have explicitly asked or agreed for us to do so, such as subscribing to our newsletter.
Contractual Necessity: Where we need to do so in order to perform a contract we have entered into with you, such as when you create your User Account accepting our Terms of Service.
Legal Obligation: Where we need to comply with a legal or regulatory obligation.
Legitimate Interests: Where it is necessary for our legitimate business optimization interests or those of our third-party advertising network partners, provided your fundamental rights do not override those interests.

5. HOW WE PROTECT YOUR PERSONAL INFORMATION

We take commercially reasonable physical, electronic and administrative measures to safeguard your Personal Information we collect. These measures include pseudonymisation and encryption where appropriate; ensuring ongoing confidentiality and system resilience; and limiting access to databases to authorized personnel only.

Unfortunately, despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be absolutely secure. Consequently, any transmission of Personal Information is at your own risk. You are responsible for maintaining the security of your account credentials used to access your User Account.

6. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose the Personal Information we process about you as described in this Privacy Policy to third parties, including our marketing partners, affiliates, suppliers, and subcontractors.

6.1. Service Providers and Internal Third Parties

Service Providers: We may use third-party service providers to perform business services necessary to operate our platform (e.g., website hosting, email distribution networks, analytics providers, and customer support ticket tracking). These providers act as processors and only handle data in accordance with our documented instructions.
Internal Third Parties / Affiliated Brands: We may share your information with our affiliated entities, successors, or brand partners for marketing optimization and cross-promotion fulfillment.

6.2. Other Recipients

Business Transactions: If we undergo a business transition, such as an acquisition, merger, or sale of assets, your information will likely be shared as part of the asset valuation and transfer to the new owners.
Legal Process and Relevant Authorities: We may disclose your Personal Information when required by law, regulation, or legal subpoena, or when we believe disclosure is appropriate to protect the rights, safety, or vital interests of you, our brand, or the public.
Targeted Advertising Opt-Out: We may disclose your Personal Information (such as cookie data and site tracking) to third-party advertising partners to deliver targeted marketing ads about our Services across the Internet. You can opt out of this “selling” or “sharing” by disabling marketing cookies through our cookie settings feature, or via the Global Privacy Control (GPC) enabled on your browser.

7. COMMUNICATIONS AND HOW TO OPT-OUT

Depending on your marketing settings and preferences, we may use your information to let you know about our products, services, offers, or partner site launches by email, mail, phone, or text.

Email Opt-Out: You can unsubscribe from our marketing newsletters at any time by clicking the “unsubscribe” link found at the bottom of our emails or by submitting a request to privacy@splashgames.com.
SMS and Calls: Where you have explicitly opted-in to receive SMS notifications regarding bonuses or promotions, you may opt out at any time by replying STOP to any text message you receive from us.

8. CALIFORNIA & US STATE PRIVACY RIGHTS

The California Consumer Privacy Act as amended (“CCPA”) and analogous state regulations provide consumers with specific rights regarding their Personal Information.

Right to Know & Access: You have the right to request twice in any 12-month period that we disclose the categories and specific pieces of Personal Information we have collected about you.
Right to Delete: You have the right to request that we delete your Personal Information, subject to certain legal exceptions.
Right to Correct: You have the right to request rectification of inaccurate Personal Information.
Right to Opt-Out of Sale/Sharing/Profiling: You can opt out of the disclosure of your data for targeted advertising or profiling purposes via “Your Privacy Choices” links on our platform or by emailing us.
Right to Non-Discrimination: We will not discriminate against you in any way for exercising your privacy rights.

To exercise any of these rights, please contact us at privacy@splashgames.com.

9. OTHER PRIVACY RIGHTS (GLOBAL REGIONS)

Depending on your jurisdiction, you may have rights including the Right to Portability, Right to Restriction of Processing, and the Right to Withdraw Consent. You may exercise these rights at any time by submitting a verifiable request via email to privacy@splashgames.com.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing.

10. CHILDREN

The Services on splashgames.com are strictly intended for users aged twenty-one (21) and older (or the applicable statutory age of majority for reviewing gaming content in your jurisdiction). If you are under the age of twenty-one (21), you are not authorized to provide us with any personally identifying information, nor access or use our Services in any manner whatsoever.

11. CONTACT

Should you have any questions regarding any privacy matters, outbound affiliate tracking, or this Privacy Policy, please send an email to privacy@splashgames.com.